Targeting millennials in an emerging market: A qualitative study on the value systems of Generation Y in Turkey

Ipek Altinbaşak Farina, Özlem Ayaz Arda, Bilge Biçer

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationCurrent Approaches in Social Sciences
PublisherPeter Lang AG
Pages139-149
Number of pages11
ISBN (Electronic)9783653059656
ISBN (Print)9783631666081
DOIs
Publication statusPublished - 16 Oct 2015

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