Original language | English |
---|---|
Title of host publication | Current Approaches in Social Sciences |
Publisher | Peter Lang AG |
Pages | 139-149 |
Number of pages | 11 |
ISBN (Electronic) | 9783653059656 |
ISBN (Print) | 9783631666081 |
DOIs | |
Publication status | Published - 16 Oct 2015 |
Targeting millennials in an emerging market: A qualitative study on the value systems of Generation Y in Turkey
Ipek Altinbaşak Farina, Özlem Ayaz Arda, Bilge Biçer
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review