Keyphrases

1. Turkey 100%
2. AR App 71%
3. Interactivity 71%
4. Brand Attitude 68%
5. Wow-effect 59%
6. Enterprise Economy 59%
7. Country-of-origin Image 59%
8. Customer Brand Engagement 59%
9. Self-brand Connection 59%
10. Consumer Engagement 59%
11. Perceived Enjoyment 59%
12. Engagement Behavior 59%
13. Cognitive Values 59%
14. Media Brands 59%
15. Consumer Satisfaction 59%
16. Brand Love 59%
17. Hedonic Shopping Motivation 59%
18. Perceived Usefulness 59%
19. Extrinsic Motivation 59%
20. Emerging Economies 59%
21. Retailers 59%
22. Social Media 59%
23. Small to Medium Size Enterprises 59%
24. Augmented Reality 59%
25. Values Motivation 59%
26. Flow-through 59%
27. Intrinsic Motivation 59%
28. Shopping 59%
29. Metaverse 59%
30. Virtual Worlds 59%
31. Adaptation 59%
32. Consumer Attitudes 52%
33. Partial Least Squares Structural Equation Modeling (PLS-SEM) 52%
34. Hayes Process 48%
35. Modeling Process 40%
36. Perceived Benefits 39%
37. Flow Experience 34%
38. Moderating Effect 28%
39. Positive Attitude 28%
40. Survey Instrument 28%
41. Internationalization Process 27%
42. Brand Outcomes 23%
43. Consumer Behaviour 23%
44. Metaverse Technology 23%
45. Perceived Realism 23%
46. Enterprise Internationalisation 21%
47. Conceptual Model 20%
48. Macro Analysis 19%
49. Engagement Activities 19%
50. Brand Engagement 19%