Keyphrases

1. AR App 71%
2. Augmented Reality 59%
3. Brand Attitude 68%
4. Brand Engagement 19%
5. Brand Intention 17%
6. Brand Love 59%
7. Brand Outcomes 23%
8. Cognitive Values 59%
9. Conceptual Model 20%
10. Consumer Attitudes 52%
11. Consumer Behaviour 23%
12. Consumer Engagement 59%
13. Consumer Engagement Behavior 19%
14. Consumer Satisfaction 59%
15. Country-of-origin Image 59%
16. Customer Brand Engagement 59%
17. Emerging Economies 59%
18. Engagement Activities 19%
19. Engagement Behavior 59%
20. Enterprise Economy 59%
21. Enterprise Internationalisation 21%
22. Extrinsic Motivation 59%
23. Flow Experience 34%
24. Flow-through 59%
25. Hayes Process 48%
26. Hedonic Shopping Motivation 59%
27. Interactivity 59%
28. Internationalization Process 27%
29. Intrinsic Motivation 59%
30. Macro Analysis 19%
31. Media Brands 59%
32. Modeling Process 40%
33. Moderating Effect 17%
34. Partial Least Squares Structural Equation Modeling (PLS-SEM) 40%
35. Perceived Benefits 39%
36. Perceived Enjoyment 59%
37. Perceived Self 19%
38. Perceived Usefulness 59%
39. Positive Attitude 28%
40. Retailers 59%
41. Self-brand Connection 59%
42. Shopping 59%
43. Small to Medium Size Enterprises 59%
44. Smartphone 19%
45. Social Media 59%
46. Survey Instrument 28%
47. TPB Theory 19%
48. Turkey 100%
49. Values Motivation 59%
50. Wow-effect 59%