A comprehensive study of the prevalent personal values: Investigating working generation y'ers in Turkey

Ipek Altinbaşak-Farina, Gözde Güleryüz-Türkel

Araştırma sonucu: Dergi katkısıMakalebilirkişi

3 Alıntılar (Scopus)

Özet

The main aim of the study is to investigate the prevalent personal values of working Generation Y'ers in Turkey. With this objective, the Schwartz Values Survey has been adapted and a new values scale specific to Generation Y'ers is developed. Furthermore, the relationships of those prevalent personal values with other variables such as the level of religious commitment and gender are investigated. Data collected from 361 respondents reveal that "independence" (freedom, justice, self-respect, privacy) and "trust" (sincerity, honesty, true friendship) value dimensions are rated as the most important. The "tradition" (obedience, devotion, honoring the elders) value dimension which is rated as the least important is found to be highly associated with religious commitment. Taking into consideration the size, purchasing power and business status of Gen Y'ers, the study is expected to provide implications for businesses and social scientists especially from the marketing, management, psychology and sociology fields.

Orijinal dilİngilizce
DergiBogazici Journal
Hacim31
Basın numarası1
DOI'lar
Yayın durumuYayınlanan - 2017
Harici olarak yayınlandıEvet

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