Evaluating Customer Segmentation Techniques in the Retail Sector

Computer Science

• Organizing Map 100%
• Segmentation Technique 100%
• Gaussian Mixture Model 100%
• Performance Evaluation 50%
• Machine Learning Algorithm 50%
• Superior Performance 50%
• Interpretability 50%
• Marketing Campaign 50%
• Data Preparation 50%

Social Sciences

• Customer Relationship Management 50%

Keyphrases

• Spherical Cluster 33%