Shopping with augmented reality: How wow-effect changes the equations!

Keyphrases

• Shopping 100%
• Augmented Reality 100%
• Hedonic Shopping Motivation 100%
• Wow-effect 100%
• Consumer Behaviour 40%
• Turkey 20%
• Consumer Attitudes 20%
• Mediating Role 20%
• Marketing Discipline 20%
• Augmented Reality Applications 20%
• Novel Form 20%
• AR App 20%
• Communication Tools 20%
• Behavioral Consequences 20%
• Information Overload 20%
• Stimulus-organism-response (S-O-R) 20%
• E-retailer 20%
• Chain of Effects 20%
• Differential Impact 20%
• Forms of Communication 20%
• Purchase Intention 20%
• Shopping Intention 20%
• Marketing Practices 20%
• Intention to Purchase 20%
• Hedonic Experience 20%
• Marketing Theory 20%
• Consumer Purchase Intention 20%
• Response Approach 20%

Social Sciences

• Augmented Reality 100%
• Consumer Behavior 50%
• Positive Consumer 50%
• Information Overload 50%

Psychology

• Wow-Effects 100%
• Information Overload 50%
• Consumer Behavior 50%