Social responsibility reputation of brands: A strategic approach

Keyphrases

• Prosocial 100%
• Social Responsibility 100%
• Socially Responsible 50%
• World Wide Web 50%
• Personal Needs 50%
• Negative Consequences 50%
• Prosocial Behavior 50%
• Marketing Communication Tools 50%
• Legal Requirements 50%
• Purchase Decision 50%
• Connected World 50%
• General Welfare 50%
• Changing World 50%
• Strong Brand 50%
• Social Reputation 50%
• Socially Responsible Activity 50%

Economics, Econometrics and Finance

• Welfare 100%
• Marketing Communications 100%
• Social Responsibility 100%
• Prosocial Behavior 100%

Social Sciences

• Transport 100%
• Prosocial Behavior 100%
• Welfare 100%
• Social Responsibility 100%