Targeting millennials in an emerging market: A qualitative study on the value systems of Generation Y in Turkey

Ipek Altinbaşak Farina, Özlem Ayaz Arda, Bilge Biçer

Araştırma sonucu: Kitap/Rapor/Konferans sürecindeki bölüm › Kitap bölümü / Bölüm › bilirkişi

Orijinal dil	İngilizce
Ana bilgisayar yayını başlığı	Current Approaches in Social Sciences
Yayınlayan	Peter Lang AG
Sayfalar	139-149
Sayfa sayısı	11
ISBN (Elektronik)	9783653059656
ISBN (Basılı)	9783631666081
DOI'lar	https://doi.org/10.3726/978-3-653-05965-6
Yayın durumu	Yayınlanan - 16 Eki 2015

Belgeye Erişim

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